Nudge (formerly The Roads Foundation) is a for purpose charity that focuses on getting young people into jobs and training opportunities in various industries throughout WA.
Nudge is an employer support agency that specialises in making the process of training, employment and community engagement as simple as possible. We specialise and can assist employers in the following areas:


Aboriginal Employment – Short/Long term projects, recruiting locally


Local workforce engagement and participation


Employee retention and support


Government Building Training Policy – Trainees & Apprentices


Pre-Contract Community Consultation


Gender diversity focused employment


Workforce planning and employment



Executive Director

Ashley is an experienced leader in the Not for Profit sector with over 12 years’ involvement currently as Executive Director of Nudge. Ash has a passion for community work with a particular skill focus on providing strategic direction and innovative planning to community services, funding procurement and operational leadership.

Ph: (08) 9323 4310


Manager Partnerships 

As Manager of Partnerships, Ami engages with stakeholders to assist in providing opportunities for employment and training within their business for youth, disadvantaged and Aboriginal people throughout WA.

Ph: (08) 9323 4628


Manager Service Delivery

As the Manager Service Delivery Lauren is responsible for the smooth and efficient running of the Nudge services program, coordinating and managing traineeship programmes on behalf of employers.

Ph: (08) 9323 4577


Training & Support Coordinator 

As Training & Support Coordinator, Holi provides support to the Nudge team for delivery of training and support services, HR Coordination, Community Engagement, Marketing and general administration support to ensure the effective and smooth running of the day to day operations.

Ph: (08) 9323 4119


Aboriginal Mentor & Facilitator 

Shahna’s passion is to support our Aboriginal youth as well as their employers to have a successful partnership which delivers the best outcomes for both. As Aboriginal Mentor and Facilitator, Shahna also facilitates our workshops that will prepare organisations for engaging with their Aboriginal workforce.



B. Econs (Hons)

Ross has been an integral part of the WA State Government finance and development landscape for almost 40 years. Previously the CEO of the WA Land Authority (LandCorp), Mr Holt retired in 2014, and is currently the Deputy Chancellor of Murdoch University, Chair of Forest Products Commission, Non-executive Chair of Ralph & Beatty Bosworth and Non-executive Director of NS Projects.


Director Works and Services
City of Mandurah

Allan commenced his engineering journey with a traineeship as an Engineering Assistant with Main Roads Western Australia in 1973.  Inspired to attain higher qualifications and become a civil engineer meant leaving to join local government to continue his professional development and continue university studies.

Over 30 years he has had various roles in both metropolitan and rural local governments together with a period of ownership of a small business.  The small business experience has been instrumental in bringing a commercial business experience to the roles in local government.

Allan has a commitment to lifelong learning which has resulted in further post graduate studies in business, engineering and transport. Allan was recipient of the 2010 WA Professional Engineer of the Year.


Non Executive Director

Robert Ryan has worked as a Civil Engineer for over 40 years and has a broad background in Civil Construction in both private and public companies. He has worked in Western Australia and the Northern Territory on rail, road construction, road asset management and maintenance, earthworks, marina construction and business/people management.

Robert joined the Nudge board with a desire to support an organisation providing mentoring and training to people in regional Western Australia who would otherwise not have the opportunity to gain experience and employment.


Chief Executive Officer
WA Local Government Association

Ricky has served as Director General of the Department for Culture & the Arts, Chief Executive Officer of Perth Zoo, and Director of Human Resources at the WA Tourism Commission.

Ricky has a Masters in Leadership and Management from Curtin University, a Postgraduate Diploma in Human Resource Development, a Certificate in Psychotherapy, and a Diploma in Coaching.

Ricky sits on the Nudge Board, the Board of MercyCare, the Local Government Insurance Board, the Strategic Library Partnership Steering Committee, and various Local Government committees and Boards. She was the Western Australian Businesswoman of the Year in 1997 and was awarded a Public Service Medal in 2007.


Nudge Board Member

Ralph Dawson was the Executive Director of the Construction Training Fund for 10 years. Prior to that role he served in other senior public sector positions primarily in the vocational education and training arena for over 25 years.

Ralph’s experience covers 46 years in the state public service and covers consumer protection, industrial relations and training. Ralph’s involvement in Nudge continues because he believe it is making a positive difference in supporting young people who would not otherwise get an opportunity to pursue a worthwhile career in the Civil Construction Industry.


Executive Director, Regional Services
Main Roads WA

John has been with Main Roads for 31 years. He holds a Bachelor of Engineering (Civil) from the University of Western Australia. His Directorate is responsible for road asset management, network operation and maintenance and capital delivery outside of the Perth metropolitan area. These services are delivered from Main Roads’ nine regional offices.

John’s career has included working extensively across regional Western Australia. This, together with the responsibilities of his current role, gives him a keen interest in promoting and sustaining civil/road construction and maintenance capability in regional communities.


Coming Soon

Coming Soon


Director Procurement and Contracts
Metropolitan Redevelopment Authority (MRA)

Paul is currently the Director Procurement and Contracts at the Metropolitan Redevelopment Authority (MRA). Paul joined the MRA after a career in the IT industry focussed on procurement, change management, ERP system development, M&A, and upstream/downstream logistics. Prior to this role he lived and worked in Japan for several years.

Paul has a Bachelor Economics from UWA, majoring in Japanese business and language studies, an Advanced Diploma of Management, and is a graduate of the Leadership Western Australia Signature Program 2016. Participating in the Leadership Western Australia program made him reflect on how he could contribute to the Western Australian community. Joining the Nudge Board was a perfect fit to support an organisation that aligns with his work and personal values.


 Intelligent Transport Executive


Pascal is a strategic thought leader with over 20 years of experience driving transformational change to the transport network through technology-based solutions. His expertise lies in heavy vehicle technology and productivity initiatives.

Before joining WSP to lead our Intelligent Transport business, Pascal was Executive Director for Heavy Vehicle Services at Main Roads Western Australia. He was responsible for leading the strategic management of heavy vehicle access on the WA road network in a cost-effective recovery funding model. A key achievement during this time included the strategic repositioning and reform of Heavy Vehicle Services and regulations in WA, with a focus on safety, technology, economic development and accountability. WA is now seen as national leaders in the management of heavy vehicles.

Throughout his career, Pascal has also been involved in many influential WA boards including:

  • Member of Freight Logistics Council
  • Member of the Ministerial Heavy Vehicle Advisory Panel
  • Chairperson of the National Remote Areas Consultative Group
  • Chairperson of the Heavy Vehicle Industry Consultation Group